ECB 246 - Introduction to Business Analytics (1)

The availability of massive amounts of data and substantial improvements in computing power has led to a dramatic increase in the use of analytical methods in business.Businesses want to use data to improve efficiency of operations, increase profitability, better understand their customers, and gain a competitive advantage. This course provides an introduction to the various analytical methods being employed in business today to turn data into information for better decision making. The course will cover introduction to the areas of data visualization, descriptive data mining, linear regression, time series analysis and forecasting, predictive models, and spreadsheet modeling. Prerequisite: STA 201
(Social Science)