ECB 212 - Social Analytics (1)

In a tech savvy society, personal and business relationships often originate on-line. Computer-mediated relationships are typically represented as networks. This course introduces the science of networks, integrating ideas from sociology, economics, and mathematics. We will learn how to identify important people and relationships within a social network. We will also learn how to predict the formation of new links among members of a social network. The course also explores how information and economic behavior, such as viral marketing ads, travel across a network. Throughout the class, students will visualize networks and explore course concepts through data acquired from popular social media websites such as Twitter. Prerequisites: STA 201 or STA 348.
(Social Science)