Apr 19, 2024  
2018-2019 Academic Catalogue 
    
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2018-2019 Academic Catalogue [ARCHIVED CATALOGUE]

ECB 362 - Strategic Management Capstone Seminar (1)

This course is intended to introduce students to the basics of the how organizations are managed, with a special focus on the role played by a business firm’s strategy. Strategic management is concerned with how a firm sets its direction, chooses its business activities, and establishes and defends its position in a competitive market. This course will introduce you to concepts and tools that will help you to develop an understanding of how strategies are formed and managed, and how competitive advantage might be created and sustained.